Three New Trends in Online Shopping That We Will See During Black Friday 2020
Published by sabrantes on
Three New Trends in Online Shopping That We Will See During Black Friday 2020
“The push for early holiday shopping is practical as much as it is promotional for retailers,” says Wirecutter Deals editor Nathan Burrow.
The pandemic that began causing havoc in the beginning of this year provoked an overwhelming shift from physical to online shopping and this growth is still ongoing today. According to BBC “U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Online grocery helped drive the increase in sales, with a 110% boost in daily sales between March and April”.
It should come as no surprise that this year’s Black Friday is expected to break some e-commerce records, but just how drastic will these increases be, and what does this mean for online retailers?
The first trend that brands have adopted this year, which is already visible this week, is to begin Black Friday deals earlier in order to avoid a sudden and overwhelming surge in sales at the end of November.
According to Tech Radar, “Best Buy launched its own Black Friday deals over the week, to compete with Amazon’s sales event, and Walmart did the same with its Big Save event. The latter, however, has taken things one step further, announcing its ‘Black Friday Deals for Days’ campaign.” These deals started in the first week of November of this year, almost a month earlier than usual.
Not only is this allowing for brands to create competitive deals weeks earlier than normal, which allows for consumers to browse through and enjoy a lot more deals, but it is allowing for providers and distributors to spread out the fulfilment and shipping of orders.
0 Comments